This year’s “Share a Coca-Cola” campaign delighted consumers across Croatia with its innovative concept and strong message of togetherness, culminating in the grand prize, two MINI Cooper John Cooper Works cars, going to Josip and Luka Petar, an uncle and nephew from Malinska on the island of Krk, who truly embodied the spirit of sharing by entering the contest together.
Known for its personalized name bottles, the campaign introduced a one-of-a-kind prize game this year that quite literally brought the idea of sharing to life, giving participants who entered codes from two shared Coca-Cola bottles the chance to win not just one, but two cars - one for themselves, and one for the person they shared their refreshing drink with.
“This year’s ‘Share a Coca-Cola’ campaign in Croatia introduced a special prize promotion that truly embodies the spirit of sharing. Consumers had the opportunity to win two MINI Cooper John Cooper Works cars – one for themselves and one for the person they shared a Coca-Cola with. It’s the first promotion of its kind in Croatia and a perfect reflection of our values of connection and generosity. This campaign is our way of saying thank you to our consumers for the trust and loyalty they’ve shown us. Together, we’re not just sharing a drink – we’re sharing memories, emotions, and meaningful moments. I wish our lucky winners lots of enjoyment and safe driving” said Dimitris Rompis, General Manager of Coca-Cola HBC Adria.
The lucky winners, Josip and Luka Petar, were simply enjoying a Coca-Cola together, never expecting that this small act of sharing would result in such a major reward, and their story now stands as a symbol of friendship and family connection – just as the campaign intended.
“This year’s ‘Share a Coca-Cola’ campaign brings something truly special – not just through personalized bottles and exciting prizes, but through the emotions we share with our consumers. It’s not only the cars we’re giving away today, but every iPhone and every prize we’ve awarded - each one is a symbol of our gratitude and dedication. This is a celebration of connection, trust, and the Coca-Cola spirit that brings us all together” said Amela Čengić, Director of Marketing and Commercial Excellence at Coca-Cola HBC Adria.
