Why do we change?

We’re evolving our long-term business strategy to give people around the world the drinks they want. 

why-we-are-changing why-we-are-changing


Because people’s tastes and preferences are changing, we’re changing too. 

And, as the leader of the beverage industry, we choose to do more – not just say more – when it comes to the global fight against obesity. 

Importantly, we support the current recommendation by several leading health authorities, including the World Health Organization (W.H.O.), that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption. 

We’ve begun a journey toward this goal.