Jack Daniel's

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Jack Daniel's

Name Jack Daniel's Tennessee Whiskey
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  • cch-corporate:us/brand-category/premium-spirits
  • cch-corporate:us/brand-licensing-agreement/with-third-parties
  • cch-corporate:us/247-portfolio/late-evening/drinking-out
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PREMIUM 

Old No. 7. Charcoal mellowed. Drop by drop

Introduction

We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.

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