Announcement of a review of the best essays on the topic “The Intangible Heritage of my Homeland” and the international expert conference “Heritage and Cultural Culture, Education and Tourism Policies”.

It was announced at a press conference today that this year’s edition of the educational project Tourist Culture, through which the Office of the State Administration in Split-Dalmatia County and the Prokultura-Split Association in cooperation with the project’s main sponsor Coca‑Cola HBC Croatia and other project partners (Ministry of Tourism, the Croatian Commission for UNESCO, the Education and Teacher Training Agency and the Tourism Institute) wants to draw attention to the significance of the protection of Croatia’s cultural heritage and strengthening Croatia’s tourism potential through the additional training of young people on culture and tourism. Aforementioned edition was introduced in the contemporary atmosphere of the Goli&Bosi hostel.

At the same time, a review of the best essays on tourist culture was announced, which will be held on the island of Hvar September 23-25 and which will gather students who compiled through their hard work and dedication the best essays on the topic The Intangible Heritage of my Homeland. The winners of this year’s competition will be awarded with participation in workshops on content creation in tourism, tourist animation and brand management when it comes to tourist destinations which will be organised by Antitalent produkcija, Ex-Alto and McCann Erickson, leading companies in their segments.

“Tourist Culture is a project which was initiated in 2003 and over time it has been elevated to a higher level thanks to support from partners who have recognised its long-term value on a national level. I am particularly pleased that we are able to once again give young people an opportunity for development and to prove themselves by organising a competition on tourist culture on the topic The Intangible Heritage of my Homeland, whose winners will be awarded with an unforgettable experience and training on a higher level”, said Nansi Ivanišević, the initiator of the project and the head of the Department of Education, Culture, Sports, Information and Technical Education in the Office of the State Administration in Split-Dalmatia County.

On behalf of the sponsor Coca‑Cola HBC Croatia, Boška Trbojević, the director of the Public Affairs and Communication Department, expressed her satisfaction that the company has the opportunity to invest in projects for youth development and the protection of cultural heritage: “In its social responsibility projects Coca‑Cola HBC Croatia pays particular attention to establishing long-term partnerships in youth development and education and supports educational programs such as the Tourist Culture project, which places particular emphasis on youth development and cultural heritage as a recognisable feature of the Republic of Croatia.”

Support for the project was also expressed by the musician Gibonni, who happily responds to similar initiatives: “Young people are the greatest asset for strengthening the tourism potential. I am pleased that I can offer with my presence support to projects for youth training and development on the basis of educational programs such as Tourist Culture”. Tourist Culture, whose visual identity was created by the renowned Croatian designer Boris Ljubičić, was conceptualised as a unique project to raise awareness about cultural-touristic and historical-geographic particularities in Croatia and the integration on training in this regard to the national primary school education system. Apart from the review, the international expert conference “Heritage and Cultural Culture, Education and Tourism Policies” will be held at the Meštrović Gallery in Split on September 26.

Contact person

Coca‑Cola HBC Croatia
Igor Ćutuk, Public Affairs Supervisor
phone 01 24 80 167
fax 01 24 80 505
e-mail igor.cutuk@cchellenic.com