The best works by primary and high school students on the topic “Intangible Heritage of my Homeland” shown at a review on the island of Hvar.

The fourth review of award-winning works by primary and high school students on the topic Intangible Heritage of my Homeland was held on the island of Hvar September 23-25 within the framework of this year’s edition of the Tourist Culture project. In addition to already covered monumental and natural heritage, students from 55 schools researched traditions, old crafts, songs, legends and dances this year. The authors of the best works, i.e. students from Varaždin, Split, Tučepi, Lastovo, Koprivnica, Dubrovnik and Lovran, once again surprised the jury with their knowledge of their intangible heritage. This year’s review thus gave rise to works on the original Dalmatian game picigin, the fisherman port of Matejuška in Split, traditional dishes from the Lovran region and Varaždin, the Lastovo lyre and olive oil from the island of Šipan, the cock as a symbol of Koprivnica and legends about Biokovo fairies and the Sv. Duje chapel.

With the Tourist Culture project, the Office of the State Administration of Split-Dalmatic County and the Prokultura – Split Association in partnership with the project’s main sponsor Coca‑Cola HBC Croatia and other project partners, wants to draw attention to the importance to protect Croatia’s cultural heritage and to strengthen Croatia’s tourist potential by additionally educating young people on culture and tourism.

"Tourist Culture was conceived as a multi-disciplinary project to transform students into young people who know what their homeland can offer visitors while awakening an entrepreneurial spirit in them at the same time. The project’s idea is to give children’s education a new dimension and broadness for them to become aware of their own heritage we are rightly proud of. Our aim should not only be to raise and educate excellent chefs and waiters, but people, especially people working in tourism and entrepreneurs who are aware of their own cultural wealth" – deems Nansi Ivanišević, the leader of the Tourist Culture project.

Reviews of the best student works on tourism and culture have been traditionally organised on the island of Hvar every year, where students get to know each other and the regions they live in. Thus the city of Hvar and Hvar Primary School have become the center and brilliant host of this review of select works within the Tourist Culture project. This year’s review started off with the presentation of the best works by primary and high school students and continued with workshops with contents pertaining to tourism and culture.

The winners of this year’s competition had the chance to partake in workshops on creating tourism content, tourist animation and brand management when it comes to tourist destinations. The workshops were organized by the companies Antitalent produkcija, Ex-Alto and McCann Erickson, leading companies in these segments. The review ended on Sunday with the excursion On the Ancient Roads of Hvar and an exhibition by the Croatian Photographic Union called Scenes from the Past in the Church of the Assumption in the town of Jelsa.

Ovogodišnja smotra zapocela je predstavljanjem najboljih radova osnovnih i srednjih škola, a nastavila se radionicama sa sadržajima koji se odnose na turizam i kulturu. Pobjednici ovogodišnjeg natjecanja imali su priliku sudjelovati na radionicama o produkciji sadržaja u turizmu, turistickoj animaciji i upravljanju robnom markom kad je rijec o turistickome odredištu u organizaciji tvrtki Antitalent produkcija, Ex-Alto i McCann Erickson, vodecih tvrtka u tim podrucjima. Smotra je završena u nedjelju izletom Putovima antickog Hvara i razgledavanjem izložbe Hrvatskog fotosaveza Prizori iz davnina u crkvi Marijina uznesenja u Jelsi.

"We are very pleased that we recognised at an early stage the value of a project which makes it possible for children to become better promoters of their country by learning about tradition, cultural and natural heritage and it links aforementioned contents in a tourism offer which increases the competitiveness of Croatian tourism" – said Boška Trbojević, the director of the Public Affairs and Communication Department of Coca‑Cola HBC Croatia.

In partnership with primary and high schools, experts on culture, tourism and other activities the Tourist Culture project has been underway for as long as ten years and it strives to show to the youngest the wealth and potentials of their narrower and broader homeland. In its first year, the project included a mere 17 schools from Split-Dalmatia County, with time it has expanded to as many as a hundred schools from all over Croatia.

"Iznimno nam je drago da smo u ranoj fazi prepoznali vrijednost projekta koji omogucuje djeci da budu bolji promicatelji svoje zemlje uceci o tradiciji, kulturnoj i prirodnoj baštini te povezuje navedene sadržaje u turisticku ponudu cime se povecava konkurentnost hrvatskoga turizma" – izjavila je Boška Trbojevic, direktorica Odjela za komunikacije i odnose s javnošcu Coca-Cole HBC Hrvatska.

U suradnji s osnovnim i srednjim školama, strucnjacima iz kulture, turizma i drugih djelatnosti projekt Turisticka kultura traje vec desetu godinu te nastoji najmladima prikazati bogatstvo i potencijale njihova užega i širega zavicaja. Projekt je prve godine ukljucivao samo 17 škola u Splitsko-dalmatinskoj županiji, a s vremenom se proširio na cak stotinjak u cijeloj Hrvatskoj.

Contact person:

Igor Ćutuk
Coca‑Cola HBC Hrvatska d.o.o.
phone: 01 24 80 167
fax: 01 24 80 505
e-mail: igor.cutuk@cchellenic.com