The annual award ceremony for the world’s top communication projects and programs will be held in New York on September 14.

Coca‑Cola HBC Croatia’s CSR project Our Beautiful Sava is the only Croatian project shortlisted for the international PR News’ Platinum PR Awards in the category Community Relations. This category recognises the best campaigns targeting the communities in which companies work.

Several projects were shortlisted in each of the 41 categories which include a number of communication disciplines. The award ceremony for winners and finalists, among which there is also Our Beautiful Sava, will be held in New York on September 14.

The annual PR News’ Platinum PR Awards recognise the world’s top communication projects and programs. Among finalists there are companies, agencies and NGOs which are not afraid to take risks, which are making a great progress and which understand the power of public relations.

“Being shortlisted for such a prestigious award, which is a benchmark for all the fields of public relations, shows that Our Beautiful Sava has won recognition and we are very pleased that our vision of how to invest in the community is recognised on a global scale. We will keep on promoting socially responsible projects through which we make a contribution to the quality of life,” said Boška Trbojević, Public Affairs and Communications Manager of Coca‑Cola HBC Croatia.

The project manager for Our Beautiful Sava was Igor Ćutuk, Public Affairs Supervisor of Coca‑Cola HBC Croatia and the project was executed by the Zagreb-based agency Media Val, specialized n communication management, which was also in charge of project-related communication activities.

Coca‑Cola HBC Croatia already won the European Excellence Award in 2009 for its efforts in raising awareness of the importance of environmental protection and water stewardship.


Igor Ćutuk, Public Affairs Supervisor
Coca‑Cola HBC Croatia
phone 01 2480 167
fax 01 2480 505
mobile 091 2585 210