The renowned U.S. magazine acknowledges the best communication programs every year and the Our Beautiful Sava project received an award in a category pertaining to the community. This is the second international acknowledgement for this project.

The Our Beautiful Sava project, which was jointly initiated by the Ministry of Regional Development, Forestry and Water Management, the International Sava River Basin Commission and Coca‑Cola HBC Croatia, received an honorary award at the traditional PR News Platinum PR Awards held in New York on September 14 for the best social responsibility campaign directed towards the community the company does business in.

The PR News Platinum PR Awards acknowledge the best communication initiatives and programs every year. They include 41 categories and each of these categories pertains to a series of communication disciplines. Coca‑Cola HBC Croatia was nominated in the Community Relations category for the project Our Beautiful Sava.

The project made it into the final round together with projects by another six companies, while the grand prix in above category went to the company Cone Inc. and Jiffy Lube International for the project Maintenance Partners for Life, which promotes the importance of check-ups for heart disease prevention.

“I am pleased that the significance of the Our Beautiful Sava project was recognised for the second time on an international level since this is a valuable social responsibility project to raise awareness about the importance of the Sava River for all aspects of life of the Croatian residents along this river and about using its tourism potentials on sustainability bases. This honorary award encourages us to continue working on long-term projects to invest in the community in cooperation with partners on a national and local level”, said the director of Coca‑Cola HBC Croatia’s Public Affairs and Communication Department Boška Trbojević.

The leader of the Our Beautiful Sava project was Igor Ćutuk, Public Affairs Supervisor at Coca‑Cola HBC Croatia, while the communication management agency Media Val was responsible for the operational performance and it was also entrusted with managing communication.

The Our Beautiful Sava project includes numerous institutions on all levels, from government bodies to the city governments of Sisak, Slavonski Brod and Županja as well as tourism boards and museums in Zagreb, Sisak, Slavonski Brod and Županja on a local level, with the joint objective to protect and promote areas along Sava River. Since the Our Beautiful Sava project won a European Excellence Award in 2009, this is the second international acknowledgement for the Our Beautiful Sava project.

For additional information about the project, please go to the following link:

Contact person:

Igor Ćutuk
Coca‑Cola HBC Hrvatska d.o.o.
phone: 01 24 80 167
fax: 01 24 80 505