The amount of PET plastic bottles collected for recycling across Europe last year rose by more than six per cent to reach almost 1.5 million tonnes, according to a report commissioned by two industry bodies.

Petcore and EuPR associations said European post-sorting PET collection increased to 1.45 million tonnes in 2010, an increase of 6.5 per cent compared to 2009.

Coca‑Cola Hellenic has pioneered the establishment of packaging recovery organisations that collect, recycle and recover packaging waste in 19 countries in which it operates. In 2010, an estimated 79,000 tonnes of PET bottles which contained Coca‑Cola Hellenic products were recovered.

The ultimate goal for Coca‑Cola Hellenic, which last year invested almost €42 million in recovering PET bottles, is to close the recycling loop by converting used packages into new. In Austria, the Company co-owns a bottle-to-bottle recycling plant, which recycles up to 570 million
bottles each year.

Boška Trbojević, Public Affairs and Communications Manager of Coca‑Cola HBC Croatia said: “It is very rewarding to see that our efforts to recover used packaging are showing results. At the same time we are striving to ensure that the industry organisations in which we are active members are as effective as possible.

We are committed to continuing our close cooperation with governments and the industry in order to promote collection mechanisms, technological innovations and sorting techniques. Our ultimate aim is to create truly sustainable closed loop packaging solutions.”

Coca‑Cola Hellenic supports efforts by industry associations to work towards a global standard of producer responsibility. More information about Coca‑Cola Hellenic’s sustainability activities can be found in the Company’s online CSR report.

Contact

Coca‑Cola HBC Croatia
Igor Ćutuk, Public Affairs Supervisor
T. 01 24 80 167
F. 01 24 80 505
M. 099 65 85 210
E. igor.cutuk@cchellenic.com