Coca‑Cola employees and stakeholders in Croatia joined other member states of Coca‑Cola Europe in various environmental protection activities today that are carried out this week, with an emphasis on water preservation. This is a European initiative with the title Positive Living Week, which is held in almost all European countries for the second successive year.

The main objective of the campaign is to emphasize the value of sustainable development in all communities, while the initiative's aim in Croatia is to clean the preventively protected area of the future regional Mura-Drava Park, and at the same time the future Danube-Drava-Mura biosphere reserve. Since this is a protected area, the chief partner in the organization of the campaign is the Public Institution for the Management of Protected Natural Values in Varaždin County.
A high level of bio-diversity is characteristic for the rivers Mura and Drava and they are one of the last natural lowland rivers in Central Europe. A biosphere reserve is a UNESCO term that unites environmental protection and sustainable development with scientific research and education, and it is being successfully implemented on all continents as one aspect of harmonious cohabitation between people and nature.
"After very successful initiatives for the preservation of the rivers Sava and Danube and the Gacka River basin in which our key partners partook, another important contribution to our water preservation project ensued. Now we have devoted ourselves together with the local administration of Varaždin County and the City of Varaždin, and within the framework of our partnership with the World Wildlife Fund (WWF), to cleaning up the area around Drava River in Varaždin’s Drava Park Forest. In 350 working hours, around seventy Coca‑Cola employees and representatives of local partners removed waste from this protected area known for its exceptional bio-diversity”, said Sandro Baričević, Coca‑Cola Public Affairs Manager for the Alpe-Adria Region.
“We are pleased that our employees and the company’s management have recognized the value of such campaigns and that despite a strenuous work pace during a time when business plans are made and regular work tasks they set aside some of their time and partook in this initiative through which we want to point out the importance of the protection and preservation of the environment and water resources. With joint forces we have removed 2.5 tons of various wastes from the Drava Park Forest, the future UNESCO Danube-Drava-Mura biosphere reserve, which unites environmental protection and sustainable development with scientific research and education. We hope that this campaign will have long-term success and that it will encourage people to have a more responsible relation towards nature”, said Boška Trbojević, Coca‑Cola HBC Croatia Public Affairs and Communication Manager, at the end of the campaign.
“The Drava Park Forest in Varaždin is a favorite walking place of Varaždin residents, thus we readily accepted the initiative to clean up this protected area, which was organized by Coca‑Cola in Croatia. Although the Drava Forest is an integral part of the city of Varaždin, unscrupulous individuals continue to frequently deposit various waste in it, particularly along the outer edges of the forest area and along the main forest paths, so on this occasion I am calling on all residents to respect this place and to stop depositing waste in the Drava Park Forest. I would like to thank the City of Varaždin for its support in this campaign, and as an additional contribution to the idea of a waste-free forest our institution will put up another two waste bins in cooperation with the Tourism Board of Varaždin County. The bins in the shape of a bear and a frog are intended primarily for those in whose hands the future lies, our youngest visitors, and they will be put up next to the children’s playground and next to the main information board in the Drava Park Forest. We hope that this campaign will have long-term success and that it will encourage a more responsible relation towards nature”, said Alenka Car, the head of the Public Institution for the Management of Protected Natural Values in Varaždin County.
In cooperation with the International Commission for the Protection of the Danube River (ICPRD), the World Wildlife Fund (WWF) and other partners, Coca‑Cola employees in Croatia will strive to continue contributing to educating local communities about the importance of the protection and preservation of the environment and water resources.

Contact Person:

Igor Ćutuk
Public Affairs Supervisor
T 01 2480 167
F 01 2490 105
E igor.cutuk@cchellenic.com