The aim of the promotional campaign ahead of and after the Bistra Bike Tour and the millennium photograph is to promote bicycles as a healthy means of transportation and still un-utilised tourism content.
The Bistra Bike Tour: Zadar’s Return to Bicycles will begin at 11 a.m. on Friday, June 24 and it will be organised by Coca‑Cola HBC Croatia and its natural water Bistra in cooperation with the City of Zadar, the Tourism Board of the City of Zadar, the Zadar Police Department and the “Moj bicikl” association, along with support from the Andrija Štampar School of Public Health at the Faculty of Medicine of the University of Zagreb. This was announced at today’s press conference on Poljana Ivana Pavla II in Zadar, which will be the bike tour’s starting point. On this occasion, Zadar’s municipal administration was presented with a valuable donation – six Bistra parking spots.
The promotional campaign Coca‑Cola HBC Croatia, the City of Zadar and Zadar’s Tourism Board will initiate will remind people about the bicycling tradition in Zadar and the possibility to generate tourism contents related to bicycling. The shooting of a millennium photograph by renowned photographer Šime Strikoman, which will continue to promote bicycling as a healthy alternative means of transportation amongst Zadar residents, but also as tourism content with development potential, was announced as a special event within the framework of the bike tour.
The Bistra Bike Tour in Zadar was announced on behalf of the organisers by Branko Ganzulić for the City of Zadar and Zadar’s Tourism Board, Božidar Budiša, the head of the Road Traffic Safety Department at the Zadar Police Department, Darinka Jug, the president of the “Moj bicikl” association, Boška Trbojević, the director of the Communications and Public Affairs Department at Coca‑Cola HBC Croatia and millennium photographer Šime Strikoman.
“The Bistra Bike Tour project has been organised since 2003 in collaboration with the “Moj bicikl” association, the bike tours are held in a different city every year, they bring together a significant number of participants and actively contribute to the development of bicycling and cycle tourism in Croatia. I am pleased that we have returned to Zadar this year, and we would like to call on all Zadar residents as well as domestic and foreign tourists to join us for the bike tour. We hope that the bike tour and the millennium picture will remind Zadar’s residents to return to their bicycles and the fact that they will be building new tourism contents by promoting the utilisation of bicycles”, said Boška Trbojević, the director of the Communications and Public Affairs Department at Coca‑Cola HBC Croatia.
“The collaboration between the “Moj bicikl” association and Coca‑Cola HBC Croatia is a natural synergy in the promotion of an active and healthy life and an excellent example of a public-private partnership in coming up with socially responsible projects. Since riding a bicycle does not pollute the air and since it doesn’t create noise, while a half an hour bike ride constitutes the body’s daily need for physical exercise, bicycles are an excellent choice of transportation in cities”, said Darinka Jug, the president of the “Moj bicikl” association.
The Bistra Bike Tour is organised with the aim to promote bicycles as a healthy and inexpensive alternative means of transportation in urban centers, and since this event has recreational as well as competitive characteristics, everyone can participate in the tour and gathering, regardless of age, physical readiness and bicycle model. The organisers nevertheless recommend that people check the soundness of their bicycles prior to the bike tour, while children should be wearing a helmet.
Participants will gather on the Forum at 9 a.m., by 11 a.m. all bike tour participants will be able to complete the registration forms and to partake in a raffle for one of five Bistra bikes. A total of 555 Bistra shirts and water bottles will also be distributed amongst bike tour participants.
The convoy, which will be headed by representatives of the City of Zadar, Zadar’s Tourism Board, journalists and Coca‑Cola employee, will follow the following route: Obala kralja Petra Krešimira IV. – M. Pavlinovića – A. Kuzmanića – K. Ćosića – Obala kralja Tomislava – Jazine – Obala kneza Branimira – Bana Josipa Jelačića – J. J. Strossmayera – Oko Vrulja – M. Krleže – Put Dikla – A. G. Matoša – V. Desnice – Obala kneza Trpimira – Oko Vrulja – J. J. Strossmayera – Bana Josipa Jelačića – Obala kneza Branimira – Jazine – Obala kralja Tomislava – Lančana vrata – Zadarskog mira – Obala kralja Petra Krešimira IV.
A rich entertainment program throughout the day with performances by Rockatansky and an antique bike revue will be organised, while five participants will be rewarded with Bistra bikes and Coca‑Cola gifts in a competition. All bike tour participants will also partake in the shooting of a millennium photograph, which will be shot by renowned photographer Šime Strikoman on the Forum at noon.
Igor Ćutuk, Public Affairs Supervisor
Coca‑Cola HBC Croatia
phone 01 2480 167
fax 01 2480 505