With the support of Coca‑Cola HBC Croatia and its water brand Bistra, Pag Tourist Board and Moj Bicikl Association organised the 10th traditional bike tour in the island of Pag. Participants of the 10th Pag Marathon belonged to different age groups and were at a different fitness level, and there were also some tourists from Slovenia, Italy, Germany, Hungary and some other countries. They all had a 46 km long rout ahead of them to finish in one afternoon.

“This year is the 10th anniversary of Pag Marathon. It is an annual event which successfully promotes the island of Pag as a destination for cycling tourism. Our long-term cooperation with Moj Bicikl Association is very important in organising this event which attracts more and more interest every year and has more and more participants,” said Ante Fabijanić, the Mayor of Pag.

“We are pleased that Pag Marathon attracts many Croatian and foreign tourists and some of them even plan their vacation depending on the date the marathon is scheduled for. This proves how important the event is for promoting cycling and a healthy lifestyle", said Darinka Jug, chairman of Moj Bicikl Association.

“Cooperation between Coca‑Cola HBC Croatia and Moj Bicikl Association is a great example of a public-private partnership in designing and setting up socially responsible projects which are aimed at promoting an active and healthy lifestyle. We have sponsored the marathon for 10 years in a row, and now that we are celebrating its anniversary, we would like to express our wish for Pag Marathon to keep promoting and developing cycling tourism in the years to come,” said Igor Ćutuk, Public Affair supervisor at Coca‑Cola HBC Croatia.

A 46 km long tour started at 4 p.m. in the town of Pag, where the participants gathered at the waterfront and set out along the Košljun bay towards Povljana and Vlašići. They took a short break in each of these villages to refresh themselves. After coming back to Pag, they enjoyed the entertainment program and some of the participants received awards – the youngest one, the oldest one, the one who lives the furthest away and the biggest team.

Contact person

Igor Ćutuk, Public Affairs Supervisor
Coca‑Cola HBC Hrvatska
phone 01 2480 167
fax 01 2480 505
e-mail igor.cutuk@cchellenic.com