Our business model is at the heart of everything we do. It defines the activities we engage in, the relationships on which we depend and the outputs and outcomes we aim to achieve to create value for all our stakeholders – in the short, medium and long term.

Coca-Cola HBC staff standing on a wharf

Our capital

We carefully manage inputs to our business, focusing on preserving the resources available to us:

  • Financial: shareholders’ equity, debt

  • Manufactured: plants, warehouses, distribution centres

  • Human: employees, partners

  • Intellectual: brands, standards, processes, corporate reputation

  • Social: communities, customers, suppliers, diverse groups of stakeholders, NGOs (Non-Governmental Organisations), IGOs (Intergovernmental Organisations), industry coalitions

  • Partnering: with The Coca‑Cola Company

Coca-Cola delivery van in Dubrovnik

We add value by...

  • Optimising our production infrastructure continuously
  • Broadening our distribution while gaining efficiencies through outsourcing
  • Joining forces with our customers for flawless execution
Coca-Cola bottle in Dubrovnik

Sharing value

We create value for our stakeholders which, in turn, builds value for our business over time.

  • Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce

  • The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensuring a fruitful partnership for years to come

  • Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities

  • Customers: supporting our trade partners to build their business provides us with diverse range of channels

  • Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business

  • Shareholders: delivering strong sustainable earnings and dividends establishes a supporting shareholder base