Coca‑Cola HBC Croatia and the company EX-Alto are organising sports, recreational and entertaining contents for all age groups at Bundek Park this Saturday and Sunday.

The second edition of PARKiranje, a project to encourage movement in urban areas in Croatia which was initiated by the companies Ex-Alto and Coca‑Cola HBC Croatia with support from the City of Zagreb, started at 10 a.m. today in Zagreb's Bundek Park. Over the course of the complimentary two-day weekend program, which was organised within the framework of European Mobility Week, numerous sports, recreational and entertaining activities will be organised for people of all age groups.At today’s PARKiranje opening, the organisers were also joined by Marinka Bakula Anđelić, the assistant head for people with disabilities at the City Office for Social Welfare and Persons with Disabilities, while the popular couple Mirna Maras and Mario Valentić partook in the program as well.

With their active involvement, renowned Zagreb physicians and healthy lifestyle advocates Dr. Ljerka Eljuga and Damir Eljuga from Polyclinic Eljuga supported this project as well.

“The contemporary rhythm of life does not leave us enough time for exercise, recreation and spending time outdoors and PARKiranje is a project which best combines all these things. With this project we want to encourage a culture of exercise and activities in parks modelled after global metropolises, and the large number of participants in the first edition showed us that people are eager for such campaigns and are happy to respond. PARKiranje is yet another in a series of activities which Coca‑Cola HBC Croatia supports in line with social responsibility guidelines and within the framework of activities which support healthy and active lifestyles in urban surroundings”, pointed out Boška Trbojević, the director of the Public Relations and Communication Department of Coca‑Cola HBC Croatia.

Within the framework of PARKIRANJE, people will be able to partake in recreational exercises, competitions, dancing lessons and creative and entertaining workshops on Saturday, September 17, and Sunday, September 18, and they will have the chance to get expert advice. On Saturday, after morning exercises at 10 a.m., "PARKiranje for Mums" at 11 a.m. and the “PARKiranje for Kids” sports workshop for the youngest visitors, attendants will have the chance to try out power and Nordic walking at noon and to let themselves go to dance rhythms with Bistra’s Dance PARKiranje for the young at 1 p.m. Lessons on safe bicycling and rollerblading will begin at 2 p.m., which will be followed by a competition at 3 p.m., while the youngest visitors will have a great time in the creative corner from 2 to 6 p.m.

Physical education professor and personal trainer Mario Valentić will be a special guest. Together with his wife, TV host Mirna Maras, he will hold “PARKiranje for Mums and Kids” at 4 p.m. and he will present some exercises in which prams are used. A Zumba workshop will be held at 5 p.m., followed by a yoga class at 6 p.m.

On Sunday, the first Open Air convention will be held within the framework of PARKiranje, with an aerobics convention from 10:30 a.m. to 6 p.m. as well as full-day recreational and creative workshops for the youngest from 10 a.m. to 6 p.m.

Along with Zagrebačka žbica, which will take place on Thursday, September 22, PARKiranje is an umbrella activity of this year’s European Mobility Week which is held September 16-22, 2011. European Mobility Week is a manifestation which is organized by the European Union’s Environmental Bureau with the aim to promote public awareness and activities against environmental pollution caused by increased traffic in urban settings, and thus to also promote public awareness and activities aimed towards improving the quality of life of people in European cities. The fact that more than 2,000 cities in Europe, including Croatia, are actively involved today in marking this manifestation best proves the significance and extent of this manifestation throughout Europe.

Contact person:

Igor Ćutuk
Coca‑Cola HBC Hrvatska d.o.o.
phone: 01 24 80 167
fax: 01 24 80 505
e-mail: igor.cutuk@cchellenic.com