The most famous sights world-wide and in Croatia will plunge into darkness on March 26 between 8:30 p.m. and 9:30 p.m. within the framework of the biggest global volunteer campaign.
Coca‑Cola in Croatia will once again support the World Wildlife Fund’s global initiative Earth Hour this year by promoting the campaign amongst its employees and by setting an example to other companies by turning off the lights on its administration building in Zagreb on Saturday, March 26, between 8:30 p.m. and 9:30 p.m. On this day, a large part of Croatia, including the most famous sights like the Walls of Dubrovnik, the Osijek Fort or Zadar’s Pope John Paul II Square will plunge into darkness for one hour.
Thereby they will join the world’s largest volunteer campaign, whose aim is to inspire people around the world to contribute to the preservation of our planet’s natural resources by saving energy on a daily basis.
The campaign is also supported by Croatian President Ivo Josipovic, who has called on the citizens of Croatia to turn off the lights in their homes and companies on Saturday, March 26. At a press conference held on Thursday, March 17, at The Regent Esplanade Hotel in Zagreb, the WWF also introduced Earth Hour’s ambassadors in Croatia, i.e. actress Zrinka Cvitesic and musicians Ivana Husar Mlinac, Marija Husar Rimac and Hrvoje Rupcic. They will join other international ambassadors of this campaign such as Archbishop Desmond Tutu, actresses Cate Blanchett and Nicole Kidman, models Miranda Kerr and Giselle Bundchen, musicians Tom Jones and Chris Martin, actor Edward Norton and soccer player Francesco Totti. The Croatian Earth Hour ambassadors will perform at the central Earth Hour celebration on Cvjetni trg in Zagreb on Saturday, March 26, at 8:30 p.m., and they will be joined by Matija Dedic, Kristijan Beluhan, Zli bubnjari and the dance group Celtics Fantasy.
“Thanks to the support we have received from the Croatian UNESCO Committee, the local self-governments of Split and Dubrovnik readily agreed to turn off the lights at UNESCO cultural heritage sites in Croatia – Diocletian’s Palace and the Dubrovnik Walls on March 26”, pointed out Petra Boic Petrac, the head of the Earth Hour project in Croatia. “Zadar will turn off lights at the UNESCO candidate Pope John Paul II Square (Forum), while the Fort in Osijek will plunge into darkness”. These cities will be joined by Zagreb (Cvjetni trg with surrounding streets), Opatija (the Lungomare Promenade) and Makarska Riviera with all six towns. In all cities in which Earth Hour will be marked, candle-light gatherings will be organised with candles donated by DM. WWF will be supported in this by the non-governmental organisations Sunce, Zeleni Osijek, Jadertina and Zmerg.
Earth Hour will be marked this year under the motto “Beyond the Hour”. Together our campaigns are worth a lot more, so WWF wants to encourage all campaign participants to think about climate change throughout the year. This has also been recognised by Coca‑Cola Croatia, which has joined the campaign as the main sponsor. “We are proud that Coca‑Cola is supporting this initiative on a global level and is thus contributing to raising awareness about the excessive consumption of global resources and the damaging effects of climate change.
In Croatia we will turn off the lights in our administration building in Sachsova ulica in Zagreb for two days within the framework of the campaign, and we have also included our employees in the initiative, who will support the campaign at home. Hereby we are also calling on other companies to support the Earth Hour initiative and thus contribute to environmental protection and better energy efficiency”, said Boška Trbojević and Sandro Baričević on behalf of Coca‑Cola Croatia.
The WWW initiative Earth Hour – Beyond the Hour can be supported by everyone by turning off lights at 8:30 p.m. on the last Saturday in March, but also throughout the year with the most subtle activities such as the use of energy-saving light bulbs or by using bicycles and public transportation instead of cars.
Igor Ćutuk, Public Affairs Supervisor
Coca‑Cola HBC Croatia
phone 01 24 80 167
fax 01 24 80 505