After winning the European Excellence Award for the project Our Beautiful Sava in 2009, Coca‑Cola HBC Croatia now has a second CSR project which has won international recognition.
Zagreb, January 19, 2011 - The project Bike to Work, launched in a public-private partnership between Coca‑Cola HBC Croatia and Moj bicikl Association, is among finalists for the annual corporate social responsibility PR Award presented by the American magazine PR news.
Coca‑Cola HBC Croatia is among the three finalists in the category Employee Relations. According to the organiser, this year’s competition was extremely strong, so being among the finalists is already a great accomplishment. All the finalists will receive their awards at the ceremony which will take place in Washington on March 8.
“We are very proud that our project Bike to Work is winning international recognition, especially considering the strong competition, as a valuable CSR project which strengthens interpersonal relations in Coca‑Cola HBC Croatia and encourages employees to be socially responsible,” said Boška Trbojević, Public Affairs and Communications Manager in Coca‑Cola HBC Croatia, who also added: “Being among the finalists for such a prestigious award is an important acknowledgement of our efforts and a great encouragement to continue working not only on this project, but also on all other CSR project that we have initiated.”
The project Bike to Work was launched by Coca‑Cola HBC Croatia, in cooperation with Moj bicikl Association, in order to encourage employees to enjoy a more active lifestyle and ride bicycles as often as they can. At the center of the project were unique Bistra bikes which Coca‑Cola HBC Croatia presented to its employees to use them free of charge either to commute to work or for recreational purposes. Cycling does not create either air pollution or noise and riding a bike for half an hour a day is enough to satisfy the daily need of the human body for physical activity. It is also a healthy and an inexpensive way to commute in urban areas. Coca‑Cola HBC Croatia therefore promotes the use of bikes for commuting among its employees. So far the company got 60 bicycles for its employees in different parts of Croatia.
After winning the European Excellence Award for the project Our Beautiful Sava in 2009, Coca‑Cola HBC now has a second CSR project which has won international recognition.
Igor Ćutuk, Public Affairs Supervisor
Coca‑Cola HBC Croatia
phone: 01 2480 167
fax: 01 2480 505
mobile: 099 6585 210