After the Our Beautiful Sava project, which won the European Excellence Award, this is Coca‑Cola HBC Croatia’s second social responsibility project to be internationally awarded.
The Bike to Work project, which was initiated by Coca‑Cola HBC Croatia in a public-private partnership with the “Moj bicikl” association, has received an honorary award for the promotion of corporate social responsibility at the traditional CSR Awards by the renowned U.S. magazine PR News, held in Washington on March 8.
With its Bike to Work project, Coca‑Cola HBC Croatia made it into the last round in the category Employee Relations, together with another three global companies.
Considering that according to the organiser the competition was fierce, all companies that made it to the last round received an award. The main award in above category went to the company EMD Serono, Inc. for its project Making a Difference in Society.
“The values of our Bike to Work project are manifold – this is a valuable social responsibility project which promotes interpersonal relations at Coca‑Cola HBC Croatia and encourages employees to act responsibly towards society. We are happy that these values have also been acknowledged on an international level amidst very strong competition”, said the director of Coca‑Cola HBC Croatia’s Public Affairs & Communications Department, Boška Trbojević, and added: “We consider this prestigious award a big acclaim for our work and an incentive to continue with this and all our other social responsibility projects”.
Coca‑Cola HBC Croatia initiated the Bike to Work project in cooperation with the Moj bicikl association in order to encourage its employees to lead a more active lifestyle and to use bicycles more often. The backbone of the project is the procurement of special Bistra bikes, which Coca‑Cola HBC Croatia puts at the disposal of its employees for complimentary utilisation to come to work or for recreational purposes. Bicycling does not pollute the air and does not generate noise, while bicycling half an hour a day constitutes the daily need for physical activity, and bicycles are considered a healthy and inexpensive means of transportation in urban surroundings. Therefore Coca‑Cola HBC Croatia recommends bicycles as a means of transportation to its own employees and promotes bicycling. So far, Coca‑Cola HBC Croatia has procured more than 60 bicycles within the framework of the project and has put them at the disposal of its employees at subsidiaries throughout Croatia.
After the Our Beautiful Sava project, which received the European Excellence Award in 2009, this is Coca‑Cola HBC Croatia’s second social responsibility project to win an international award.
Igor Ćutuk, Public Relations Supervisor
Coca‑Cola HBC Hrvatska d.o.o.
phone 01 2480 167
fax 01 2480 505
mobile 099 6585 210